When the promises you make to your team are thoughtfully constructed and can be tracked and measured, they turn into a powerful tool for creating long-term success. As a business, these promises can be made through day-to-day interactions, or in the bigger scheme of things, your strategy, goals and your employee promise.

So, what makes a good promise? Good promises should be public, active, voluntary, explicit and mission-based. And if you are unable to deliver on these promises, you run the risk of diminishing your brand and losing talented team members to your competitors.

1. Put a focus on engagement and motivation

Delivering on the expectation your teams have regarding positive engagement should be the number one promise you make this year. Engagement is the emotional connection a person feels toward their workplace and can be directly correlated to the effort they put into doing their job and how motivated they are to remain connected to your brand.


Engagement can be achieved in a few different ways, but the commitment needs to be made for it to be a success. Some of these engagement initiatives can include communicating company news when it happens, opening lines of communication with leaders and commit to sending few emails (yes, we are all working on that promise!).

2. Connect our distributed workforce in new and creative ways

Remote working is still a relatively new phenomenon, but there is no sign of it slowing down. As we look at new ways of connecting our distributed workforce, we need to ensure we can deliver on our promises. By providing the right technology and tools to connect, teams can access vital information, enhance their workplace social life and not be held back from technological or environmental disruptions.


Knowledge is power, and providing a dedicated space within your digital workplace is important to connect team members in different ways. Ensuring they have the tools to operate is incredibly important. Is their computer system up to date, is their work environment comfortable? Working from an office has the perks, so how can you replicate their new working from home environment to reflect this.

3. Take your teamwork culture to the next level

Promising to create a culture of empowerment will lead to better business results. Empowering your team culture to balance the skills, strengths and interests of individuals with their team members will increase collaboration, mutual support and trust.


Data-driven surveys are the best way to measure how aligned your team is to the culture trying to be achieved, as you can measure the data from previous results. Regular engagement surveys give insight into the impact your team culture is having at this point in time and help you create clear actions to help take your culture to the next level.

4. Foster long term success

Promising to count on your team to succeed is important to ensure they are connected to the long-term success of the business. Promising to foster development will also help ensure success across the whole group. Goal setting, promoting upward mobility, fast-tracking leadership development and support knowledge sharing enhancing a person's ability to see further into the future and see where they can have the most impact during that time.


Effective communication starts with effective listening. As a leader, ensure you are committed to understanding the ideas, questions, thoughts and ambitions of your team. By listening, you will hear ways to live up to your own commitments. And if plans and strategies change, foster your team's success by updating them along the way, helping them map out their own path for success.